Growth metrics
Track these metrics weekly to improve install conversion.
KPI set
| KPI | Target | Source |
|---|---|---|
| npm weekly downloads | Upward trend week-over-week | npm package analytics |
| Time-to-first-render | Under 10 minutes | Fresh install test runs |
| Docs landing visits | Increasing traffic to install pages | Web analytics |
| Install issue rate | Downward trend | GitHub issues/support channel |
| Docs -> install conversion | Week-over-week improvement | Link/click analytics |
Weekly review loop
- Record weekly KPI snapshot.
- Identify biggest funnel drop (discovery, install, first render, or retention).
- Ship one focused change for that drop.
- Re-measure in the next cycle.
Suggested dashboard table
| Week | Downloads | TTFR median | Top landing page | Conversion notes | Action |
|---|---|---|---|---|---|
| YYYY-WW |
Repository template: marketing/kpi-tracker.csv
Adjustment heuristics
- If traffic is flat: improve SEO metadata and distribution cadence.
- If traffic grows but installs do not: simplify README/getting-started.
- If installs happen but TTFR is slow: tighten starter templates and CSS setup docs.